“A silent UGC video showing first-person footage of walking from the far end of a retail parking lot with simple overlay text about making daily step goals intentional.”

This silent ugc TikTok post pulled 157K views - 295× what the account typically does (~533 views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (21.5% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest.