“A silent UGC clip of a woman sitting in a car with a text overlay highlighting a relationship double standard, using the caption to funnel users to an AI profile scanner.”

This silent ugc TikTok post pulled 770K views - 619× what the account typically does (~1.2K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (11.3% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: An AI social media profile scanner to detect cheating.