“A silent timelapse challenge video where a creator fills a giant glass jar with Coca-Cola and ice, committing to study continuously until the entire container is empty.”

This silent ugc TikTok post pulled 12M views - 11× what the account typically does (~1.1M views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (8.3% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest.