“A silent screen recording of a food delivery app map showing the driver icon moving at warp speed, paired with a provocative text overlay about tipping.”

This silent ugc TikTok post pulled 571K views - 879× what the account typically does (~649 views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 4/5 (6.8% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest.