“A high-impact physical reaction comedy skit depicting the universal panic of falling asleep before a late-night food delivery arrives.”

This silent ugc TikTok post pulled 2.2M views - 2191× what the account typically does (~1K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (32.0% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest.