“A five second close up video of a hand rotating a disposable vape with a text overlay telling a brief, slightly alarming anecdote about a taxi driver giving it to them.”

This silent ugc TikTok post pulled 620K views - 683× what the account typically does (~907 views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 4/5 (6.1% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest.