“A five-card educational slideshow ranking top undergraduate business schools by major, using a logo-collage hook card followed by clean, color-coded leaderboard lists.”

This slideshow TikTok post pulled 238K views - 5× what the account typically does (~48K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (8.1% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest.