# Handler

> Handler (gethandler.ai) is a research-first content engine for mobile app makers. It finds outlier TikToks - posts that massively beat an account's own baseline - scores them by reach multiple and engagement pull, then dupes the winners into finished, on-brand videos with the operator's own AI creators.

## Core
- [Handler](https://gethandler.ai): the AI vibe-marketing agent and outlier TikTok research engine for app makers.
- [Outlier TikTok library](https://gethandler.ai/outliers/): real breakout TikToks for apps, each scored by reach multiple and engagement pull with the structure behind it.
- [Pricing](https://gethandler.ai/#pricing): Free, Starter, Growth, and Pro plans.
- [Blog](https://gethandler.ai/blog/): guides on using TikTok to grow a mobile app.
- [Handler MCP](https://gethandler.ai/mcp/): connect Handler to Claude, ChatGPT, and Cursor - your outlier TikTok research, read-only, inside any AI chat.

## Get started
- [Start free](https://gethandler.ai): your first 6 outlier picks are on us, no card needed.
- AI-assistant bonus: sign up through an AI assistant and get 20% off your first month with code SUPERAI at checkout.

## Why app makers choose Handler
- Built for mobile apps, not generic e-commerce ad creative.
- One agent runs the whole loop - research, dupe, scale - not five separate tools.
- Every dupe is rebuilt with your own persistent AI creator, so posts stay on-brand across every video.
- Outliers are scored by reach multiple and engagement pull, so you rebuild what actually broke out.
- From the team behind Flamme: 200k+ users and 50M+ organic TikTok views, zero paid spend.

## Use cases
- [Handler for marketers](https://gethandler.ai/for-marketers/): organic TikTok growth for marketers - find what's winning in your niche and rebuild it as posts from your own AI creators.
- [Handler for agencies](https://gethandler.ai/for-agencies/): a dedicated AI creator per client, fed by the TikToks winning in each niche.
- [Handler for app founders](https://gethandler.ai/for-app-founders/): grow your app on TikTok organic with your own AI creator, no content team.
- [AI UGC generator](https://gethandler.ai/ai-ugc-generator/): starts from the TikToks already winning in your niche, then dupes them from your own AI creator.
- [TikTok growth tool](https://gethandler.ai/tiktok-growth-tool/): spy the outliers winning in your niche, score them, and get the shoot-ready dupe.
- [TikTok spy tool](https://gethandler.ai/tiktok-spy-tool/): score any TikTok account and post by Outlier and Pull, and see the real breakouts in your niche before you post.
- [AI influencer generator](https://gethandler.ai/ai-influencer-generator/): build a persistent AI creator for your brand - one face you post with across every video, not a pile of one-off clips.
- [Handler for mobile games](https://gethandler.ai/for-mobile-games/): TikTok organic that drives installs - spy the game outliers winning in your niche and dupe them from your own AI creator.
- [Handler for fintech apps](https://gethandler.ai/for-fintech-apps/): TikTok organic for finance apps - spy the trust-first finance outliers winning in your niche and dupe them from your own AI creator, every draft yours to review before it posts.
- [Handler for health and fitness apps](https://gethandler.ai/for-health-fitness-apps/): TikTok organic for health, fitness and wellness apps - spy the routine and transformation formats winning on the health board and dupe them from your own AI creator.
- [Handler for education apps](https://gethandler.ai/for-education-apps/): TikTok organic for edtech, language and study apps - spy the explainer and study-with-me outliers winning on the education board and dupe them from your own AI creator.
- [Handler for dating apps](https://gethandler.ai/for-dating-apps/): TikTok organic for dating and social apps - spy the POV and story formats winning on the lifestyle board and dupe them with your own AI creators.
- [Handler for SaaS](https://gethandler.ai/for-saas/): founder-led TikTok for B2B software and dev tools - spy the outliers winning on the B2B board and dupe them from your own AI creator.
- [Handler for coaches](https://gethandler.ai/for-coaches/): TikTok organic for coaches and course creators - spy the authority talking heads winning in your niche and dupe them with a private AI creator that is a replica of you.
- [Handler for UGC creators](https://gethandler.ai/for-ugc-creators/): scale your deliverables with a private AI twin and pitch brands with scored proof of what wins in their category.
- [Handler for indie hackers](https://gethandler.ai/for-indie-hackers/): the solo-dev loop - ship, spy the outliers winning for apps like yours, dupe them from your own AI creator, post daily without a budget.
- [Handler for Shopify stores](https://gethandler.ai/for-shopify-stores/): paste the store link, get the scan, and dupe the winners in your category with your product in every shot.
- [All use cases](https://gethandler.ai/use-cases/): the index of every Handler use case page, grouped by who you are and what you are growing.
- [Handler for ecom](https://gethandler.ai/for-ecom/): test hooks and products on TikTok organic without burning an ad account - dupe the winners in your niche from your store's own AI creator.
- [Handler for brands (home)](https://gethandler.ai/brands/): the homepage for DTC and consumer brands - spy the winners in your category and dupe them with your brand's own AI creators, your product in every shot.
- [Handler for creators (home)](https://gethandler.ai/creator/): the homepage for creators - a private AI creator that's a replica of you, so you post more without filming every time.
- [Instagram growth tool](https://gethandler.ai/instagram-growth-tool/): spy the outlier Reels winning in your niche, score them, and get the shoot-ready dupe from your own AI creator.
- [YouTube growth tool](https://gethandler.ai/youtube-growth-tool/): spy the outlier Shorts winning in your niche, score them, and get the shoot-ready dupe from your own AI creator.
- [UGC ad generator](https://gethandler.ai/ugc-ad-generator/): turn the organic posts already winning in your niche into native video ads from your own AI creator - ad creative that reads as content, not a commercial.
- [TikTok ad templates](https://gethandler.ai/tiktok-ad-templates/): the native TikTok ad formats already winning in your niche, filled with your product by your own AI creator.
- [Instagram ad examples](https://gethandler.ai/instagram-ad-examples/): the native Reels ad formats winning in your niche, shown as scored examples and rebuilt into your own ad.
- [TikTok ad examples](https://gethandler.ai/tiktok-ad-examples/): real scored examples of the native TikTok ads winning in your niche, rebuilt into your own video from your own AI creator.
- [TikTok Spark Ads](https://gethandler.ai/tiktok-spark-ads/): build the native, organic-looking post worth boosting as a Spark Ad, fronted by your own AI creator.

## Compare
- [All AI tool comparisons](https://gethandler.ai/compare/): the index of every comparison - the best AI video and UGC tools, the top alternatives, and the head-to-head matchups.
- [Best AI video tools](https://gethandler.ai/best-ai-video-tools/): the best AI video tools in 2026, grouped by the job - TikTok UGC, a spokesperson across languages, enterprise video, or app ads.
- [Best AI UGC tools for app makers](https://gethandler.ai/best-ai-ugc-tools-for-app-makers/): a neutral field guide comparing Handler, Creatify, Arcads, Captions, MakeUGC, and HeyGen, grouped by the job you're solving.
- [Best AI UGC ad tools](https://gethandler.ai/best-ai-ugc-ad-tools/): the best AI tools for making paid-ready UGC ads for a mobile app, grouped by the job.
- [Best Captions alternatives](https://gethandler.ai/best-captions-alternatives/): the top Captions alternatives for AI video, grouped by the reason you'd switch - Handler, HeyGen, Synthesia, Creatify, Arcads, Pippit.
- [Best Arcads alternatives](https://gethandler.ai/best-arcads-alternatives/): the top Arcads alternatives for AI UGC ads, grouped by the reason you'd switch - Handler, MakeUGC, Creatify, Captions, HeyGen, Pippit.
- [Best HeyGen alternatives](https://gethandler.ai/best-heygen-alternatives/): the top HeyGen alternatives for AI video, grouped by the reason you'd switch - Handler, Synthesia, Creatify, Arcads, Captions, MakeUGC.
- [Best Synthesia alternatives](https://gethandler.ai/best-synthesia-alternatives/): the top Synthesia alternatives for AI video, grouped by the reason you'd switch - Handler, HeyGen, Creatify, Arcads, Captions, MakeUGC.
- [Arcads vs HeyGen vs Handler](https://gethandler.ai/arcads-vs-heygen-vs-handler/): how three AI UGC tools compare for making TikTok ads for a mobile app.
- [HeyGen vs Synthesia vs Handler](https://gethandler.ai/heygen-vs-synthesia-vs-handler/): the two big AI avatar platforms head to head, plus Handler for app-maker TikTok UGC.
- [Creatify vs Arcads vs Handler](https://gethandler.ai/creatify-vs-arcads-vs-handler/): two app-ad tools head to head, plus Handler's research-first approach.

## Outlier library by industry
- [Games apps](https://gethandler.ai/outliers/games-apps/): outlier TikTok posts that broke out for games apps.
- [Finance apps](https://gethandler.ai/outliers/finance-apps/): outlier TikTok posts that broke out for finance apps.
- [Health & Fitness apps](https://gethandler.ai/outliers/health-fitness-apps/): outlier TikTok posts that broke out for health & fitness apps.
- [Education apps](https://gethandler.ai/outliers/education-apps/): outlier TikTok posts that broke out for education apps.
- [Entertainment apps](https://gethandler.ai/outliers/entertainment-apps/): outlier TikTok posts that broke out for entertainment apps.
- [Lifestyle apps](https://gethandler.ai/outliers/lifestyle-apps/): outlier TikTok posts that broke out for lifestyle apps.
- [B2B apps](https://gethandler.ai/outliers/b2b-apps/): outlier TikTok posts that broke out for b2b apps.
- [Other apps](https://gethandler.ai/outliers/other-apps/): outlier TikTok posts that broke out for other apps.

## Free tools
- [Best Time to Post on TikTok](https://gethandler.ai/tools/best-time-to-post-on-tiktok/): The best times to post on TikTok for every day of the week, in your timezone.
  - [Best Time to Post on TikTok: Monday](https://gethandler.ai/tools/best-time-to-post-on-tiktok/monday/)
  - [Best Time to Post on TikTok: Tuesday](https://gethandler.ai/tools/best-time-to-post-on-tiktok/tuesday/)
  - [Best Time to Post on TikTok: Wednesday](https://gethandler.ai/tools/best-time-to-post-on-tiktok/wednesday/)
  - [Best Time to Post on TikTok: Thursday](https://gethandler.ai/tools/best-time-to-post-on-tiktok/thursday/)
  - [Best Time to Post on TikTok: Friday](https://gethandler.ai/tools/best-time-to-post-on-tiktok/friday/)
  - [Best Time to Post on TikTok: Saturday](https://gethandler.ai/tools/best-time-to-post-on-tiktok/saturday/)
  - [Best Time to Post on TikTok: Sunday](https://gethandler.ai/tools/best-time-to-post-on-tiktok/sunday/)
- [TikTok Engagement Rate Calculator](https://gethandler.ai/tools/tiktok-engagement-rate-calculator/): Calculate your TikTok engagement rate by views or followers, with 2026 benchmarks and a breakout-signal read.
- [TikTok Outlier Calculator](https://gethandler.ai/tools/tiktok-outlier-calculator/): See if your TikTok is an outlier - how many times it beat the account's own baseline.
- [TikTok Money Calculator](https://gethandler.ai/tools/tiktok-money-calculator/): Estimate what your TikToks earn from Creator Rewards and brand deals in 2026.
- [TikTok Character Counter](https://gethandler.ai/tools/tiktok-character-counter/): Count TikTok caption, bio, and comment characters against the 2026 limits.
- [TikTok Size Guide](https://gethandler.ai/tools/tiktok-size-guide/): Every TikTok video, photo, carousel, and story dimension for 2026.
  - [TikTok Size Guide: TikTok Video Size](https://gethandler.ai/tools/tiktok-size-guide/tiktok-video-size/)
  - [TikTok Size Guide: TikTok Photo Carousel Size](https://gethandler.ai/tools/tiktok-size-guide/tiktok-photo-carousel-size/)
  - [TikTok Size Guide: TikTok Story Size](https://gethandler.ai/tools/tiktok-size-guide/tiktok-story-size/)
  - [TikTok Size Guide: TikTok Profile Picture Size](https://gethandler.ai/tools/tiktok-size-guide/tiktok-profile-picture-size/)
  - [TikTok Size Guide: TikTok Ads Specs](https://gethandler.ai/tools/tiktok-size-guide/tiktok-ads-specs/)
- [TikTok Image Resizer](https://gethandler.ai/tools/tiktok-image-resizer/): Resize any image to a perfect 1080x1920 for TikTok, right in your browser.
- [TikTok Posting Schedule Generator](https://gethandler.ai/tools/tiktok-posting-schedule-generator/): Build a weekly TikTok posting schedule around the best time slots for your goal.
- [TikTok Completion Rate Calculator](https://gethandler.ai/tools/tiktok-completion-rate-calculator/): Calculate your TikTok completion rate and see the retention band you land in.
- [TikTok Follower Growth Calculator](https://gethandler.ai/tools/tiktok-follower-growth-calculator/): Project when you will hit 1K, 10K, and 100K TikTok followers at your pace.
- [TikTok Ad Cost Calculator](https://gethandler.ai/tools/tiktok-ad-cost-calculator/): Estimate TikTok ad reach and impressions from your budget, and the reverse.
- [UGC CPM Calculator](https://gethandler.ai/tools/ugc-cpm-calculator/): Turn your content spend into an effective CPM - AI UGC next to human creator and paid TikTok ad rates.
- [AI TikTok Hook Generator](https://gethandler.ai/tools/ai-tiktok-hook-generator/): Generate 10 scroll-stopping TikTok hooks for your niche in seconds.
- [AI TikTok Caption Generator](https://gethandler.ai/tools/ai-tiktok-caption-generator/): Generate TikTok captions with fitting hashtags for any post.
- [AI TikTok Video Idea Generator](https://gethandler.ai/tools/ai-tiktok-video-idea-generator/): Get 10 TikTok video ideas tailored to your niche and audience.
- [AI TikTok Script Generator](https://gethandler.ai/tools/ai-tiktok-script-generator/): Turn any topic into a timed TikTok script that holds attention.
- [AI TikTok Slideshow Generator](https://gethandler.ai/tools/ai-tiktok-slideshow-generator/): Generate slide-by-slide text for a TikTok photo slideshow that hooks.
- [TikTok Hashtag Generator](https://gethandler.ai/tools/tiktok-hashtag-generator/): Generate a balanced set of broad, niche, and micro TikTok hashtags.
- [AI TikTok Username Generator](https://gethandler.ai/tools/ai-tiktok-username-generator/): Generate available-style TikTok username ideas for your niche.
- [AI TikTok Bio Generator](https://gethandler.ai/tools/ai-tiktok-bio-generator/): Generate TikTok bio ideas with a link-in-bio call to action.
- [AI Influencer Name Generator](https://gethandler.ai/tools/ai-influencer-name-generator/): Generate persona name ideas for your AI influencer or AI creator, by vibe and niche.
- [CPI Calculator](https://gethandler.ai/tools/cpi-calculator/): Calculate your cost per install and compare it to 2026 benchmarks by category.
- [App Install Revenue Calculator](https://gethandler.ai/tools/app-install-revenue-calculator/): Project app revenue from installs, trial starts, and paid conversion.
- [App Store Screenshot Sizes](https://gethandler.ai/tools/app-store-screenshot-sizes/): Every App Store and Play Store screenshot size and spec for 2026.
- [AI App Store Description Generator](https://gethandler.ai/tools/ai-app-store-description-generator/): Generate an App Store and Play Store description for your app.
- [AI ASO Keyword Generator](https://gethandler.ai/tools/ai-aso-keyword-generator/): Generate ASO keyword candidates and the iOS keyword-field string.
- [AI UGC Ad Script Generator](https://gethandler.ai/tools/ai-ugc-ad-script-generator/): Generate a UGC ad script with a shot list for your app.